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Nov 10, 2007

The Latino Masa Creations. They beat the "Mierda" out of him!

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What you see in the picture is the back cover of the booklet titled "The Latino Masa Creations".

For those of you who may be wondering what "Mierda" means, this is the Spanish word for "shit".
This picture was edited to complement the story.
The participants and graphic artist had fun creating the scene for your amusement.
This story is meant to make you laugh so please do not take it seriously.
It simply adds to the humour of the story included in the narrative. 

We assure you that once you read this complete story, you will enjoy the following benefits: you will laugh a lot; you will learn about another culture; and you may be prompted to try the recipes included.

They provide you with ingredients and instructions on how to cook Tortillas, Tamales, and Empanadas, using Mr. Goudas Masa Mix. 

We can let you read the story after you obtain the booklet from the stores once it becomes available.
But since you are in the mood, we may as well let you have some fun now. 

The story was created by Mr. Goudas himself with the assistance of Bernadette, his recording secretary, and it is as follows: 

Have you at any time heard the words: Tamales, Arepas, Tortillas, or even Empanadas? 

They are not words spoken by people from out of space. In fact these words are Latin American in origin and they represent the staple food for millions. Just like bread is to North Americans and Europeans. 

They are very nutritious, easy to make, and taste wonderful.
All it takes is a little time and a small investment to create these staples right in your own home. 

Tamales, Arepas, Tortillas and Empanadas are all made with one particular ingredient.
It is called Masa or corn flour. Maiz is the Spanish word for corn. 

Therefore, all you need is one bag of Mr. Goudas Masa Flour, which is the base ingredient in all the above.
(And you know what happened to him when he decided to create the best corn flour on the market He went masa-minded, even in his dreams).

He did everything to ensure that he brought the best corn flour to you.
After all, he did not want to disappoint the millions and millions of Latin American consumers who depend on his skillful judgement. 

We will give you the know-how of creating these wonderful recipes. 

Let us see how he began his Latin American adventure and how the human brain works. 

The following story leads us into Latin Food in all its glory. 

Over the last year and a half, there have been a series of tragic events in and about our organization. 

Four of our loyal employees passed away in quick succession, and they were still quite young.
Lenio Montini, a very personal and close friend of Mr. Goudas, as well as an important supplier, also passed away. And, to top off the tragedies, the personal companion of Mr. Goudas for over 17 years, his loyal and faithful dog Irma, died. 

This was too much for all of us to handle, especially Mr. Goudas, over such a short period. 

One morning Mr. Goudas arrived at the office (at least this is what the story says) at 4:00 a.m. as usual. However, his early morning secretary Maria, who has been with him for many years and is now 70 years old, was unusually absent. 

Fearing the worst, Mr. Goudas asked the night shift supervisor why she was not present.
The gentleman did not respond. So when he asked him again and still did not get a response, questions were raised in his mind. 

Not wanting to confront any bad news, he left the office and drove to the airport, with the final destination being somewhere in Mexico, and only one credit card in his pocket.
With no knowledge of the Spanish language, he found himself in a predicament somewhere in a flea market, trying to use his credit card to buy a burrito or taco or something.
They did not accept credit cards...solo dinero, por favor (cash only, please). 

He saw a little kid standing on a ladder, hanging up some clothing on the fringes of a booth, while singing like an angel. He approached the kid and attempted to converse with him about accompanying him while he played the harmonica, which he always carried with him. 

The store owner came out of the store and Mr. Goudas began attempting to explain who he was by using sign language. He told him that because the kid had a very good voice and he himself knew how to play the harmonica, he was trying to encourage the formation of a duo.
He also stated that he was a very famous man in Canada. Upon looking him over, the owner stated that he did not look too famous to him, dressed as he was in casual wear, shorts and slippers, not even properly shaved. In fact, he told Mr. Goudas that he looked like a bum. Nevertheless, Mr. Goudas waited until the kid, who was singing all along, finished work, so that they could form a duo, and play on a corner somewhere to collect some dinero (petty cash). 

So finally the kid agreed. They ended up playing outside one of the cantinas, which was full of patrons a little on the tequila side (famous Mexican liquor). Apparently, when they started playing one famous Mexican song, with the boy singing and Mr. Goudas playing the harmonica, they were shooed away. 

Mr. Goudas did not understand what they were trying to say, he thought that they were enjoying the music, so he continued playing. Finally, the Mexicans came out, and one of them pushed Mr. Goudas away and his harmonica fell on the ground. He tried to tell him that he had damaged the harmonica, but in response the Mexican then stomped on the harmonica and crushed it. 

This was a no-no to him and he started fighting the Mexican who was almost twice his size.
The Mexican was joined by a few of his amigos (Spanish for friends) and they beat the mierda (Spanish for ?shit?) out of him. 

At that point in time, with the pain in his hips and behind, finally, he ended up with very happy news...He woke up! The whole darned situation was just a dream! 

When he finally arrived at the office, he found Maria waiting with his usual morning coffee.
Upon greeting him, she commented that he was looking very rough, as if somebody had beat him up! He smiled at her and said he will talk about it later. 

When everyone arrived at the office later that morning, he told them about his dream in graphic detail. The whole office erupted in laughter! Then, one of the employees said to him You have been eating too many burritos lately! Your Masa creation is getting to your head. 

This article is not intended to be a criticism of the Mexican culture. Please see it for its humour. Mr. Goudas is actually a big fan of Mexico, its people, culture and music. And he loves to play Mexican songs on his harmonica. 

We hope you enjoyed this story and that you will also enjoy creating the dishes. 

In anticipation of making these dishes we asked Senora Esperanza at Rancho Latino Restuarant 2290 Keele Street, Toronto, to give us her professional opinion. And since she did not speak English very well, we enlisted a volunteer translator, 10 year old Juan Pablo, who told us that the Empanadas taste much better when you add Aji, which is made from onions, pimentos, green onions, haberneros, cilantro, oil and salt. He then posed for this picture, showing us how much he enjoyed the empanadas.
He intends to become a doctor when he grows older. He is a very smart young man who speaks fluent Spanish and English, having been in Canada only 3 years from Colombia. 

The recipes are posted in the Recipe Section within this website.

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